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Strategic Marketing Decisions

Strategic Marketing Decisions - The Official CIM Coursebook

2005-2006th edition

Paperback (27 Jun 2005)

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Publisher's Synopsis

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Book information

ISBN: 9780750666527
Publisher: Butterworth-Heinemann
Imprint: Elsevier Butterworth Heinemann
Pub date:
Edition: 2005-2006th edition
DEWEY: 658.802
DEWEY edition: 23
Weight: 658g
Height: 210mm
Width: 297mm
Spine width: 14mm