Publisher's Synopsis
Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in different parts of the world. It highlights the interplay between the markets, technology, and the organization, while outlining the unique skill set required to manage innovation and innovation processes.
Including an analytical review of the current literature and theories, this book emphasizes practical, implementable, evidence-based tools and resources to manage innovation at all types of organizations, regardless of type, sector or size. The emphasis is on established entities, yet the guidelines shared in the book will also be applicable to both temporary organizations and start-ups in all or in part. It will be of interest to students and academics of strategic management and innovation strategy, as well as practitioners seeking an advanced understanding of innovation tools and strategy.
