Publisher's Synopsis
Written for Strategic Management or Business Policy courses at either undergraduate or graduate level, this softcover text provides students with an integrative learning experience that helps them develop state-of-the-art strategic management knowledge and skills. It is the text part (minus the cases) of the hardcover Certo/Peter and includes broad coverage of all major strategic management topics such as international issues, social responsibility, and operations. Each chapter includes footnotes throughout, which help students immediately identify citations.
