International Edition
Paperback (01 Jan 1997)
Not available for sale
Out of stock
Presenting case and text material designed to help students understand the methods of successful strategic management, this volume includes examples from both small and large business. Many of the 36 cases are international and address global issues; three cases discuss strategic management of not-for-profit organizations. Strategy in action boxes aim to bring theory to life by highlighting companies such as Johnson & Johnson, Honda, Heineken, Toys-R-Us and Quaker Oats.
| ISBN: | 9780071149501 |
| Publisher: | McGraw-Hill Education (ISE Editions) |
| Imprint: | McGraw-Hill Education (ISE Editions) |
| Pub date: | 01 Jan 1997 |
| Edition: | International Edition |
| DEWEY: | 658.4012 |
| Number of pages: | 864 |
| Weight: | 1818g |
| Height: | 230mm |
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