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Strategic Management

Strategic Management Concepts and Cases : A Competitive Advantage Approach

Eighteenth edition

Hardback (01 Jan 2024)

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Publisher's Synopsis

"This college textbook shows how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to business ethics, social responsibility, global operations, and sustainability"--.

Book information

ISBN: 9780137897667
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: Eighteenth edition
DEWEY: 658.4012
DEWEY edition: 23/eng/20221020
Language: English