Strategic Management and Business Policy

Thomas L Wheelen, J. David Hunger

5th Edition

Book (09 Feb 1995)

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New: Paperback (23 Oct 2017) - Fifteenth edition ~~RRP $105.26~~ $99.34; Paperback (15 Aug 2014) - Fourteenth Edition $248.39; Paperback (29 Jun 2023) - Sixteenth edition ~~RRP $98.42~~ $93.49

Publisher's Synopsis

This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.

Book information

ISBN:	9780201563887
Publisher:	Addison-Wesley
Imprint:	Addison-Wesley
Pub date:	09 Feb 1995
Edition:	5th Edition
DEWEY:	658.4012
DEWEY edition:	20
Language:	English
Number of pages:	1217
Weight:	1970g
Height:	248mm
Width:	203mm
Spine width:	49mm