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Strategic Management (With Coursemate and eBook Access Card)

Strategic Management (With Coursemate and eBook Access Card) Competitiveness & Globalization: Concepts & Cases

Paperback (22 Apr 2011)

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Publisher's Synopsis

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text's trademark integrated approach, Strategic Management: Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market. Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook, interactive teaching and learning tools including quizzes, flashcards, videos, and more, and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course. Strategic Management has been shortlisted for the 2011/12 CMI Management Book of the Year awards in the ebook and Management and Leadership Textbook categories. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.

Book information

ISBN: 9781408048764
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
Language: English
Number of pages: 816
Weight: 1588g
Height: 246mm
Width: 189mm
Spine width: 20mm