Publisher's Synopsis
This package contains David, Strategic Management: Concepts and Cases 15e and access to MyManagementLab.
Important information for students:
You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
For undergraduate and graduate courses in strategy.
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.
This program will provide a better teaching and learning experience-for you and your students. Here's how:
Guide Student's Learning: Proven pedagogy, exercise sets, and end-of-chapter material are all geared
towards ensuring students grasp the concepts.
Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.
Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing
discussions with the abundant resources found in MyManagementLab.
This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
MyManagementLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
Find out more at www.pearsonmylabandmastering.com/global/mymarketinglab.
