Publisher's Synopsis
Strategic Management Communication for Leaders offers a unique
approach to business communication that highlights communication
as a practice that is applicable to all business situations, regardless of
the discipline, department, or organizational level at which it takes
place. Unlike many other business communication texts, it looks at
communication not only as the practice of individuals but also in an
organizational context. This book makes a clear distinction between
strategic and tactical elements of communication. Because strategic
issues are more difficult to understand and internalize as such, they are
treated in an in-depth manner before providing the discussion of tactics
as they apply to differing contexts and channels of communication.
Internalizing the strategic considerations will enable readers to logically
make appropriate tactical choices without having to set them all to
memory.
