Paperback (14 Jun 2001)
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The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Our products cover an extremely broad academic and educational spectrum, and we aim to make our content available to our users in whichever format suits them best.We publish for all audiences-from pre-school to secondary level schoolchildren; students to academics; general readers to researchers; individuals to institutions. Our range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks.
| ISBN: | 9780198782322 |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Pub date: | 14 Jun 2001 |
| DEWEY: | 658.82 |
| DEWEY edition: | 21 |
| Number of pages: | 288 |
| Weight: | 730g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 18mm |
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