Publisher's Synopsis
STOPPING AIDS: HIV/AIDS EDUCATION AND THE MASS MEDIA IN EUROPEKAYE WELLINGS"The social and political context within which HIV/AIDS education takes place clearly affects the quality of the message delivered. The key themes around the provision of HIV/AIDS education - sexual identity, sexual behaviour, infection, disease and death - make for a potent cocktail which can result in stigmatisation and victimisation of those affected. This book provides an objective and accessible account of these issues and will prove a valuable resource for all those working within the fields of Health education and the Mass Media."Dominic McVey, Research and Development,The Health education Authority.This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter:? Highlights the background to the campaigns analysed.? Looks at the social and political context in which they were developed and used.?;Assesses the intended and unintentional effects.? Discusses the positive and negative impacts of the campaigns.Readership includes researchers and practitioners in the areas of HIV/AIDS prevention and health promotion and all those with interests within the fields of health education and the mass media.Kaye Wellings is director of the AIDS/HIV Education in Europe project commissioned and funded by the European Commission and a Senior lecturer at the London School of Hygiene and Tropical Medicine. She is a highly respected researcher in the field of medical sociology and co-author of the survey Sexual Behaviour in Britain published by Penguin.
