Hardback (30 Jun 2025)
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Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.
| ISBN: | 9781779564634 |
| Publisher: | Society Publishing |
| Imprint: | Society Publishing |
| Pub date: | 30 Jun 2025 |
| Language: | English |
| Number of pages: | 187 |
| Weight: | -1g |
| Height: | 229mm |
| Width: | 152mm |
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