Publisher's Synopsis
11 books in 1 — your key to a booming online business
Your one–stop guide to marketing, accounting, security, and more
An online business has specific needs and this handy guide covers every one. Find out how to design a buyer–friendly Web site, make sure your business is legal, protect it from cyber–thugs, boost sales with search engine optimization, and more.
Discover how to
- Identify your market and create a business plan
- Keep necessary records
- Build a Web site that grabs customers
- Choose the right payment options
- Understand the competition
- Market effectively
