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Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace - A Volume in the Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series

Hardback (30 Dec 2017)

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Publisher's Synopsis

In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity.

Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Book information

ISBN: 9781522548317
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 658.11
DEWEY edition: 23
Language: English
Number of pages: 305
Weight: 1180g
Height: 279mm
Width: 216mm
Spine width: 22mm