Publisher's Synopsis
Stand Your Ground Forecasting enables forecasters and business analysts to excel in their jobs. The tips, tricks, and tactics help you generate accurate forecasts, communicate them effectively, and defend those forecasts. By following the process and guidelines in the book, you gain control, competence, credibility, and confidence. All of these lead to reduced conflict regarding the forecasting function. Businesspeople can improve their job performance by adapting these principles to their specific functions. The stories in the book bring the principles here to life.
