International Edition edition
Hardback (28 Apr 2007)
Not available for sale
Out of stock
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
| ISBN: | 9780538445146 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western Educational Publishing |
| Pub date: | 28 Apr 2007 |
| Edition: | International Edition edition |
| Language: | English |
| Number of pages: | 432 |
| Weight: | 1134g |
| Height: | 276mm |
| Width: | 218mm |
| Spine width: | 25mm |
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