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Sport Marketing

Sport Marketing A Canadian Perspective

Paperback (12 Dec 2007)

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    Publisher's Synopsis

    Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This first edition of Sport Marketing: A Canadian Perspective illustrates the basic principles with case studies, drawn from Canadian experience with the end goal of providing students with a tool-box of useful tactics, frameworks, models and knowledge to support their career or future learning in sport marketing.

    Book information

    ISBN: 9780176104580
    Publisher: Cengage Learning
    Imprint: Nelson Canada
    Pub date:
    Language: English
    Number of pages: 412
    Weight: 749g
    Height: 251mm
    Width: 203mm
    Spine width: 16mm

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