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Sponsorship and Character Licensing in Children's Food and Drink

Sponsorship and Character Licensing in Children's Food and Drink Dynamic Marketing Strategies - FT Management Report

Spiral / Comb Bound (01 Jan 1996)

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Book information

ISBN: 9781853346019
Publisher: FT Retailing & Consumer Publishing
Imprint: FT Retailing & Consumer Publishing
Pub date:
DEWEY: 338.47641083
DEWEY edition: 21
Language: English
Number of pages: 198