Publisher's Synopsis
Most alliances fail, mostly because businesses fail in the artful science of healthy relationships. Evidence of poor relationship is seen in low trust and poor communications. Practical spirituality is about deepening relationship. Therefore the need for spirituality in strategic alliances is quite clear and compelling. But how to bring spiritual principles into business is not so clear. This book provides rational level-headed arguments for why spirituality is needed in business, especially in strategic alliances. It presents a way to think about and talk about these ideas without stirring up unhealthy emotion or zealotry. It provides a set of practical things to think about and do - principles and practices. These ideas transform an alliance manager and their alliance. They increase the value-creating effectiveness of any alliance. The ideas in this book are clear and bold. Coincidentally clarity and boldness are also attributes of great strategic alliance managers. We cannot afford to mince words, there is too much at stake.
