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Spending Advertising Money An Introduction to Media Planning, Media Buying and the Uses of Media Research
3rd Edition
Book (19 Jul 1979)
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Book information
| ISBN: | 9780220670245 |
| Publisher: | Business Books [for] CAM (Communication, Advertising and Marketing Education Foundation) |
| Imprint: | Business Books [for] CAM (Communication, Advertising and Marketing Education Foundation) |
| Pub date: | 19 Jul 1979 |
| Edition: | 3rd Edition |
| DEWEY: | 659.11 |
| DEWEY edition: | 18 |
| Number of pages: | 381 |
| Weight: | -1g |
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