Publisher's Synopsis
Speech Writing and Delivery for Public Relations was written to fill a void in advanced public relations public speaking training and experience. It is for the reader who wants to know more about public speaking in a public relations context. What distinguishes this book from traditional college public speaking textbooks is the emphasis on specific public relations examples and exercises designed to give the reader practical knowledge and experience.Speech Writing and Delivery for Public Relations: gives the reader exposure, training, and the practice in writing for which public relations professionals must excel. teaches skills that give student's speech design, writing and delivery a polished edge. offers techniques of effective evaluation. develops knowledge and skills to confidently and effectively talk to the media, as well as demonstrate understanding of coaching and stagecraft considerations for corporate spokespersons.
