Publisher's Synopsis
A rapidly-growing sector of the tourism market provides for special-interest or activity holidays, ranging from educational, through arts and culture, heritage, to sports and outdoor pursuits. This book analyzes the nature and growth of this area, the range and type of activities available, the business opportunities and management problems they present and likely future trends. A particular feature is the contribution of detailed case-studies by recognized experts, integrated within the general discussions. The scope of the book is global and extensive statistical and graphic material is included.
