Publisher's Synopsis
Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints is an award-winning New Release and Best Seller in Business Technology Innovation for entrepreneurs, product managers, researchers, designers, startup founders and business professionals who want to accelerate business strategy and innovation with critical problem solving in two hours.
Teresa Cain not only provides a detailed approach for how you can solve critical business problems with two hour design sprints using Figma FigJam, she also shares her own insights with 15+ years experience in product and UX on popular concepts including Don Norman's The Design of Everyday Things, Tom Wujec's problem solving sketch concept Draw How to Make Toast in Three Minutes, Nielsen Norman Group's prediction on UX growth through the year 2050 - to the wide variance of UX budgets at tech organizations, impact of remote work, shift to new a generation of users - from Boomers, Gen X to Millenials, Gen Z, and the impact of ChatGPT to UX and user personas.
Many organizations have based their own design thinking process from Stanford's design thinking model or using Google Ventures and Jake Knapp's five day process from the book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days. However, five day design sprints have had its challenges during the COVID-19 pandemic including the ability to conduct a remote design sprint using the same process effectively, loss of productive time and the ability to collaborate with multiple stakeholders in one room.
The adaptation to two hour design sprints helps organizations increase the frequency and speed of solving small and medium problems whether virtual or in-person, while still using the five day design sprint method to solve larger problems. Teresa Cain spent over three years teaching, testing and implementing this concept at organizations and conferences around the world, including launching the highest rated and best selling Udemy on-demand training course on design sprints, 2 Hour Design Sprint: Learn how to solve problems and design products in just 2 hours vs. 5 days using Figma FigJam and received a prestigious Emerging Scholar Award in 2023 from the International Conference on Design Principles and Practices, presenting on my research Putting into Practice Evolving Design Thinking Methods at Technology Firms: The Evolution to 2 Hour Design Sprints.
Two hour design sprints can help teams deliver value driven features to clients faster by simplifying traditional methods. Save your organization thousands of dollars and get ahead of competitors by learning how to brainstorm and create solutions faster for your business.
