Publisher's Synopsis
Why You Will Profit From This Book: We are ALL sales people! Many people have a problem with even the word. But you've been selling since you were a toddler and fought for that snack before dinner until your parents caved in. You just didn't take "no" for an answer back then. Are you looking for a job? You'll be selling yourself and your talents to someone. Want a date? That's a sales job! So's a vacation! You must negotiate for what you want and it must benefit all to create a successful outcome.I see two big mistakes most people make when promoting their product. #1-They know too much and believe they need to educate others about their product. They think their prospect needs to know all about the company, when it was started, where the headquarters are, how many customers they have, what customers say about them, how great their product is, why they need to buy it, etc. They don't need to "educate about it", they need to SOLVE IT.#2. The second mistake is desperation by talking too much. Especially if they are on some sort of draw or commission only. Believe me. the prospect can see the dollar signs in your eyes. People don't purchase to "help you out". Well maybe some do - but they sure don't offer referrals so you can "guilt" their friends. I believe many sales people talk too much because they are afraid of rejection in that final stage of asking for the sale. With a good presentation pattern in place, you will be getting "little yeses" all along the way. In the end, it's just another little yes.You will now have a system that you can customize to YOUR style. It's simply a 7 step formula that works. You're not going to sound like a tape recording repeating some sales script you've been taught. You're not going to learn that people buy from "PAIN", so find their pain point. Your journey will be interesting and FUN! If you put these tools into practice, you will make more money and develop a confidence that creates referrals. And you can share what you've learned with others to help build a better team.Using this system in my training and coaching programs, I've seen the success for companies, so I have full confidence that it WILL increase your sales whether it's a prouct or service you are selling.
