Publisher's Synopsis
The problem of tolerance as a new type of relationship is highly relevant. With globalization, associated complication of interactions between people, tolerance becomes not only an ethical requirement, but a logical necessity that guarantees the survival of man quality.
Tolerance it is a value, required and found- mentality for the realization of human rights and the achievement of peace. AT THE In its simplest and most basic form, tolerance is recognition give others the right to respect for their personality and self-identity st. The modern multipolar world built on integration processes in the economy, politics and social sphere, bringing states closer together to create global economies MIC and Social institutions, requires new Principles interactions citizens, Social groups, peoples and cultures. One of the principles is the principle of democracy as a basis for structure of civil society can only be realized in conditions for the formation of tolerant relationships as standards society.
The implementation of these values in the world community is is the foundation of a "culture of peace", and any culture at its core it is a result Learning.
The development of any society is based on education, fashion leading and realizing topic Social it needs. Development of tolerance in the process of professional training. is one of the most effective ways to form new relations and standards behavior.
In such difficult social conditions, the task of preparing a professional specialist in advertising and public relations especially complex and demanding understanding methodical and methodological understanding and justification.
Specialist in advertising and public relations also active, mobile-communicative personality, operator elite culture, efficient inside each from spheres professional- Noah Activities in lines Establishing and keeping connections with about-
advertising (creating an image, positioning personalities and groups, prevention and resilience crises).
A modern specialist in advertising and public relations, first and foremost, he must firmly to meet tricks communications and to be professional mental psychologist to become a successful liaison in business, he must be able to work in a team, be sensitive kim, convincing and charming, to adapt to different systems tions, develop diversified, comprising other professions. Implementing this set of qualities and skills is not possible no tolerance.
The objective of becoming a specialist, as indicated in the law "On development of the Russian Federation "is the development of students' personality, but only developed personality, a person of high general education is able to tolerant thinking and behavior. higher education as part of the general education system capable of working effectively thief inside it is direction.
For this, we developed the discipline "Problems tolerance in social relations", whose objective is to formation of conscience and tolerant attitudes among students a tolerant attitude towards various matters of reality: oneself, colleagues, clients of advertising and public relations agencies, the public, mass media training etc. d.
