Publisher's Synopsis
For an undergraduate introductory level course in social psychology.
Research made relevant through a story-telling approach.
This renowned text maintains its acclaimed story-telling approach to convey the science of social psychology while making research relevant to students. The authors bring the material under study to life through real-world examples that capture students' attention and motivate further exploration. Paying particular attention to the classic research that has driven the field and introucing cutting-edge research that is the future of Social Psychology, Aronson/Wilson/Akert provide a firm foundation for students to build their understanding of this rigorous science in a way that engages and fascinates.
