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Social Media and Big Data in Consumer Behaviour

Social Media and Big Data in Consumer Behaviour Journal of Consumer Marketing - 33

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    Publisher's Synopsis

    With this book, we seek to shed light on five key drivers of the growing panorama of social media. Despite some early investigations into social media (see review by Grewal et al. 2016), the field remains in its infancy. This e-book aims to highlight some important drivers of social media engagement.

    Book information

    ISBN: 9781786352651
    Publisher: Emerald
    Imprint: Emerald Publishing
    Language: English
    Number of pages: 60
    Weight: -1g

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