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Social Media, Preparing for Crisis/controversy, and Marketing Leaders

Social Media, Preparing for Crisis/controversy, and Marketing Leaders - AMA-TV

Book (13 Jul 2016)

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Publisher's Synopsis

This installment of AMA TV explains how to the take control of any given situation. The first segment highlights establishing social media crisis management polices. Later discussions address how to manage a social media profile and how to become a master marketer with the assistance of Jeffrey Hayzlett.

Book information

ISBN: 9781473986145
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.872
DEWEY edition: 23