Publisher's Synopsis
Social media marketing for the small business owner often comes with a lot of questions and resistance. This resistance is the primary block to revenue. Social marketing expert, Laura Rubinstein, interviewed more than thirty entrepreneurs, business owners and social media pros to debunk the myths and offers a progressive guide to building profitable and meaningful connections on networks like Google Plus, LinkedIn, Twitter, Facebook, Pinterest and Instagram. Learn from Rubinstein and other top thought leaders about what it takes to stand out, connect and attract new clients. Whether you're in a creative field, local business, or professional, you'll be guided through the most common and some uncommon misconceptions. First, you'll learn the truth. Rubinstein reveals why each myth is just that, a widely held but inaccurate belief. Next, each section offers a process to break through the misconceptions to marketing insights and insider strategies that will help the small business, professional, or rising entrepreneur stand out and be taken seriously by the specific people and organizations who benefit most from your services. Woven throughout the book are tidbits, training and tools from a wide variety of experts and successful small business owners. This small business manual for social media marketing covers many of the most popular social networks in depth. In addition, you'll be given access to all the original interviews. Leaders interviewed include: Joel Comm, Jenn August, Larry Benet, Deb Cole, Emmanuel Dagher, Tina Dietz MS, NCC, Teresa de Grosbois, Karen Dietz, Melonie Dodaro, Carol Dodsley, Denise Gosnell, Stephanie Gunning, Samantha Hartley, James Hickey, Nicole Jolie, Holly Kolman, Natalie Ledwell, Elaine Lindsay, Gail Martin, Sharon McRill, Lisa Mininni, Sierra Modro, Julie Renee, Kathryn Rose, Tar'Lese Rideaux. Ted Rubin, Neal Schaffer, Lisa Steadman, Brandee Sweesy, Viveka von Rosen, and Denise Wakeman
