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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka

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Publisher's Synopsis

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Book information

ISBN: 9789811950186
Publisher: Springer Nature B.V.
Imprint: Springer Nature B.V.
Pub date:
Language: English
Number of pages: 296
Weight: 419g
Height: 234mm
Width: 156mm