Publisher's Synopsis
If you need a guide through the social media maze, this book is just what you′re looking for!
Since the first edition of this book, social media has evolved into a whole new creature. Your business can′t afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you′ll love how easily you can find what you need in one of these handy minibooks!
- Define your goals research where your target audience hangs out and define your marketing goals and objectives
- Keep your perspective analyze the various social media options and pay attention to what fits your budget and your customers
- Make it easier find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
- Tools of the trade study the ways in which you might use blogs, podcasts, Pinterest, and small, special–interest networks
- Maximize the big guys find the secrets to success with Facebook and Twitter
- New opportunities discover new social media sites and what they offer your business
- Metrics magic explore Google Analytics and other tools to assess your performance
Open the book and find:
- Why a social media campaign requires major planning
- Cool tools to help your campaign
- How to add social media to your SEO strategy
- What you need to know about sharing images
- Tips for using Google+
- Compete effectively on Facebook and Twitter
- Great mobile marketing opportunities
- Attract business?customers with LinkedIn
9 Books in 1
- The Social Media Mix
- Cybersocial Tools
- Blogs, Podcasts, and Vlogs
- Twitter®
- Facebook ®
- Google+
- Other Social Media Marketing Sites
- Measuring Results; Building on Success
