Publisher's Synopsis
Social media data is different from traditional data mining and machine learning. The unique properties have not only encouraged a series of advanced techniques, but also introduced a set of new mining tasks and applications. Social media data has also attracted significant interests from multiple disciplines. There is a need to provide a systematic and comprehensive coverage of the advanced topics, concepts, and techniques in social media analytics. This book will include a technical, user-centric, content-centric, and interdisciplinary perspective helping researchers, practitioners, and project managers understand the potentials and opportunities that social media analytics can offer.
