Publisher's Synopsis
How can the results of social influence and social psychology research be applied in solving real social issues? This is the main question that this study seeks to answer.;Research on social influence, although usually conducted in the laboratory, clearly has the potential to suggest directions for practical action. Social influence, since it is concerned with social change, is one of the domains of social psychology in which the linkage between research and application should be at its strongest. This volume represents a step in bridging social influence research and practice with regard to a wide range of social issues, including some of our society's central preoccupations, such as politics, economics, discrimination, education and training, and health. It is written by experts from a variety of areas.
