Publisher's Synopsis
In "Smart Marketing for Local Businesses", Trudy Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques.
With candid, jargon-free language & real examples, you'll learn the following about how to market your business:
- Position and brand your small business like a pro.
- Price your products and services to sell in any industry and economic times.
- Drive sales revenue using marketing that resonates with your customers, builds trust and adds value.
- Efficiently create a Smart Marketing Plan that you can start implementing today.
- Identify and avoid the pitfalls of hiring marketing experts.
- Balance your online and offline marketing efforts in proportion with the expected sales revenue.
- Identify the optimal marketplace to connect with your customers and maximize sales by understanding their emotional state and buying behavior.
- Sell anything to anyone with 5 proven tips for being a kick butt marketer.
With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small business owners.
"Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level.
Praise for this book
"Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director
"Just finished reading it. Very good stuff!" @VillageLaundry
"love, love, love your book, a huge help with my Pacific Ocean row plans. thanks so much" @arrancat
"Thanks for Following, Trudy. Already have your book. Love it!" @roxannsouci
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