Publisher's Synopsis
How much better could your organization be if it was more data-driven? I'm talking about is a management philosophy, a way of thinking. Does your organization systematically improve, because your people understand the persuasive power of data? Do they quickly focus on what you need to know, gather the best information available, analyze it quickly and communicate what they learned in a way that wins the right hearts and minds? Are people encouraged to think like scientists who make decisions based on data? A data-driven culture isn't about the minutia. Rather, it's more about the important stuff, the big picture. On the decisions that really matter, it means taking a disciplined approach by using data that's collected, analyzed and presented effectively so those decisions are more obvious and easier to make.
