Paperback (14 Feb 2017)
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In an era where many believe 'big data' has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want.
Picador publishes outstanding international writing, fiction and non-fiction, in both hardback and paperback, and has numerous prize winners on its list. Picador has established a reputation for literary fiction with a broad commercial appeal, groundbreaking non-fiction, (particularly, reportage, literary biography and memoir) and a formidable poetry list, which has consistently won many of the major prizes.
| ISBN: | 9781250118011 |
| Publisher: | Picador |
| Imprint: | Picador |
| Pub date: | 14 Feb 2017 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 322g |
| Height: | 209mm |
| Width: | 139mm |
| Spine width: | 20mm |
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