Publisher's Synopsis
"Small Business Marketing For Dummies can make you a marketing genius. Read it and reap." Rieva Lesonsky, Entrepreneur Praise for Small Business Marketing For Dummies "Barbara's effervescent, can–do spirit permeates this book. Her understandable and realistically actionable advice gives you the street smart steps to do the right things." Bob Boylan, executive presentation consultant and president, Successful Presentations " clear your shelf of all other marketing books. you only need one and this is it! The accuracy and detail of this concise volume is remarkable. This book reads like you're getting the real scoop from a trusted friend only this friend is a knowledgeable marketing pro ." Robert L. Newhart II, CEO, Oregon Innovation Center
Get the scoop on advertising, PR, and Web marketing
Harness the power of marketing and watch your business grow If you want to take your business to the next level, you need a sound marketing strategy. But where do you start? Packed with savvy tips for low–cost, high–impact campaigns, this friendly guide is your road map to successful marketing, from ads and direct mail to public relations and the Internet.
Discover how to: Develop the right marketing strategy Establish your position and brand Create effective advertising campaigns Generate publicity and word–of–mouth Put Internet marketing to work
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