Publisher's Synopsis
Small Business Marketing Your Ultimate Guide is designed for three main groups of people: 1) Startup business owners, even a one-person operation 2) Seasoned business owners who are looking for new strategies and possibly revisiting traditional strategies to improve their overall marketing and ultimately their revenues and profits 3) Other marketers seeking to help their clients with ways of mixing traditional and new strategies Today, marketing has changed. There are new strategies because of the Internet, but that doesn't mean turning your back on traditional marketing venues that are still very useful with the right messaging. The key is recognizing which of these strategies will work the best for you, knowing how to meld them into a coordinated marketing plan, and having the vision and courage to implement them. This book is a complete guide to construct and implement both traditional advertising methods with more cutting edge, internet marketing methods for your small business. You will learn how to: - Establish your goals & mission - Identify what a customer is worth - Create a marketing plan with a marketing calendar - Build your brand - Attract website traffic cost-effectively - Convert website visitors into leads - Implement live chat as one in every three chatters buy - Retarget unconverted website visitors leads with retargeting - Utilize social media marketing to increase sales - Utilize direct mail systems that get through the clutter - Utilize public relations for free advertising - Integrate online media with traditional media - Finalize your marketing plan & take action - And more....
