Publisher's Synopsis
This book includes knowledge excerpts from the Chief Marketing Officers from companies such as General Electric, Coke, Best Buy, American Express, Federal Express, Yahoo! and Verizon on ways to use proven and inexpensive big business marketing strategies for your small business. These highly acclaimed marketing executives explain the secrets behind making the most of your marketing for your small business in a very easy to understand and straightforward fashion. This timeless classic provides the most useful information ever provided in one place on small business marketing, public relations and advertising and is a must read for any small business owner, employee, freelance worker, entrepreneur or marketing professional.
