Publisher's Synopsis
It provides a practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures. Another unique element of this text is the use of Disaster Watch scenarios. Few texts cover, in any detail, some of the major hazards that small business managers face. Disaster Watch scenarios, included in most chapters. It explores in detail the financing, bankers, creditors, employees, economic downturns, and marketing challenges. It describes how small business contributes to the overall economy. Highly useful for courses in small business management, entrepreneurship, and new venture creation and/or management.
