Publisher's Synopsis
Presenting a conceptual view of the challenges and opportunities of becoming an entrepreneur, this edition includes greater coverage of computer applications in business, advertising strategy, and "service" businesses. It includes new business profiles, cases and special-interest features. It provides detailed chapter summaries and short case studies and identifies learning goals to help students gain a full understanding of concepts. The book uses "Small Business Profiles" to highlight entrepreneurial success stories and includes entrepreneurial projects and special interest features that allow students to experience an activity related to small business. In addition the book contains a glossary of key terms along with revised discussion questions.
