5th edition
Paperback (02 Sep 1992)
Not available for sale
Out of stock
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.
| ISBN: | 9780471502418 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 02 Sep 1992 |
| Edition: | 5th edition |
| Language: | English |
| Number of pages: | 256 |
| Weight: | 595g |
| Height: | 280mm |
| Width: | 218mm |
| Spine width: | 15mm |
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