Publisher's Synopsis
- Premiering on IFC June 19, 2004. Current IFC viewership at 40 million households.
- IFC debut to be supported by an extensive media buy, including ads in Entertainment Weekly, Rolling Stone, USA Today, and Time Out New York, DVD tags following the program on IFC as well as national billboard advertising and 300 NYC taxi tops.
- Featuring a pitch-perfect Southern soul soundtrack, including forgotten favorites from Sam & Dave, Booker T. and the MG's and Otis Redding.
- A film festival favorite across the country, including SXSW, Seattle, and San Francisco.
