Publisher's Synopsis
If marketing your accounting business has been expensive, time-consuming, unpredictable, and perhaps even painful, you're not alone in your experience. The good news is there are concrete steps you can take to attract more profitable clients with less effort and little or no budget, right now. And don't worry - you don't have to be salesy or pushy or a cold-caller or a stalker! - just being your authentic self is all you need. This book will help you learn the exact steps you can take to find clients that are right for your business. It will provide you with a solid set of marketing skills that you can apply year after year to continue to attract and keep high-quality clients. You'll gain confidence as you grow your practice and gain business success. Includes glossary, index (in printed version), and study questions. 9 hours CPE for CPAs.
