Publisher's Synopsis
Essay aus dem Jahr 2013 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: B, University of Bedfordshire, Veranstaltung: MASTER IN BUSINESS ADMINISTRATION, Sprache: Deutsch, Abstract: This essay is about the creation of the fictitious Sasta Airline and deals with the different decisions that have to be made when running such a business. It will thus describe which choices were made and how they were made. For example, in order to decide on certain aspects, different methods like Thomas's PESTLE analysis or Porter's Five Forces Model were applied. Furthermore, the outcome of those decisions will be discussed and evaluated.
