Publisher's Synopsis
The purpose of this study was to determine whether an Australian Army Association (AAA) should be established. This study determined that an AAA should be established in order to capitalize on a unique alignment of circumstances and to set the organization on a path for success in the future. An AAA should be established with the prime object to create a sense of camaraderie and fraternity between serving members and between former members of the Australian Army. This study also determined that an AAA could also expend funds and become involved in a wide range of activities as the association matures and its membership base grows. It further determined that an AAA could have the following potential sources of income: individual subscriptions, corporate subscriptions, private donations, and the commercial sales of specialized merchandise. It also determined that a lifetime individual membership would be the preferred category of individual membership. This study also determined that there was little reason for an AAA to become directly involved in the areas of advocacy on government policy, welfare advice and advocacy, or in discounted purchases.
