Sharing Economy Platforms A Casebook for Understanding Multiplayers in Sharing Economy Platforms

Ruizhi Yuan (editor), Martin J. Liu (editor)

Hardback (15 Oct 2024)

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Publisher's Synopsis

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9789819754038
Publisher:	Springer Nature Singapore
Imprint:	Palgrave Macmillan
Pub date:	15 Oct 2024
DEWEY:	658.8720951
DEWEY edition:	23
Language:	English
Number of pages:	171
Weight:	-1g
Height:	210mm
Width:	148mm