1st Edition 2013
Paperback (08 Nov 2015)
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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| ISBN: | 9781349472369 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 08 Nov 2015 |
| Edition: | 1st Edition 2013 |
| Language: | English |
| Number of pages: | 210 |
| Weight: | 2921g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 12mm |
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