Publisher's Synopsis
Is this the right book for me?
Set Up a Successful Small Business will help you to get your business venture off the ground and turning a profit. Arming you with a strategy for success, the book will support you through the entire process, from getting to grips with business finance to effective marketing. Written by small business owners who have been through it all themselves, you'll also receive insider tips to help give your business the edge.
Set Up a Successful Small Business includes:
Chapter 1: The first step
Chapter 2: Business finance
Chapter 3: Premises
Chapter 4: Methods of trading
Chapter 5: Marketing
Chapter 6: Selling the product or service
Chapter 7: Doing the books
Chapter 8: Personal finances and business expenses
Chapter 9: The professionals
Chapter 10: The office
Chapter 11: Employing others
Chapter 12: Opening a shop
Chapter 13: Import and export
Chapter 14: e-commerce
Learn effortlessly with a new easy-to-read page design and added features:
Not got much time?
One and five-minute introductions to key principles to get you started.
Author insights
Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience.
Test yourself
Tests in the book and online to keep track of your progress.
Extend your knowledge
Extra online articles to give you a richer understanding of setting up your own small business.
Things to remember
Quick refreshers at the end of each chapter to help you remember the key facts.
Try this
Innovative exercises illustrate what you've learnt and how to use it.
