Publisher's Synopsis
The global shutdown of 2020 left far too many small business owners scrambling, as they found themselves financially and strategically unprepared for disaster. Owning a small business is hard work. It's hard in every sense: it takes time, cash, sweat, blood, and tears to start the business and often, to run it every day. It's a grind. But for those of us who are entrepreneurs, it satisfies our creative and innovative nature. For those of us who like to be in charge of our future, it's what keeps us up late at night and wakes us up early in the morning. For those of us who are risk-takers, it's worth the reward. And for a lot of small business owners, lately there has been more risk than reward.Seriously? Now What!? A Small Business Guide to Disaster Preparedness provides small business owners with a tangible approach to achieving more rewards by better preparing for the risks. In a world where uncertainty reigns supreme, it's more important than ever for entrepreneurs to build their business on solid foundation. This book provides small business owners with the tools for a solid foundation, plus everything needed to prepare, plan and execute a crisis plan. This book walks small business owners through a series of examples and exercises designed to help them become more familiar with and strengthen their business. It includes a companion workbook where readers complete a SWOT analysis, a business case with return on investment calculations, a self assessment on your strengths and weaknesses, a list of external resources (accountants, attorneys, etc.), and numerous other exercises that ultimately lead to creating a disaster plan.The cost of not preparing for a crisis is 5x higher than if you prepared and created a plan in advance. Most small business owners struggle to financially recover from unexpected expenses. So, how can you bulletproof your business against an unknown future disaster? It starts with knowing your business and your people and ends with building and executing a plan that protects you and your small business. Are you ready to protect your small business against disaster?
